Have you asked yourself: why is Wefew logo made by 2 squirrels (Sqwees)?
Two squirrels were chosen as a logo for the brand, as we found that the movement and spirit of a squirrel was an accurate representation of freerunning in itself.
The squirrel does not only represent the fun, playfulness and vibrancy of a traceur / traceuse, but also the agility and effortless movement that a parkour athlete aspires to master through his or her training and dedication to the sport.
The squirrel also represents how traceurs / traceuses adapt to the environment by creatively seeing the world from a different perspective, an angle that sees obstacles as an opportunity to design our flow of movement, just as a squirrel does with every obstacle it encounters in everyday life.
We chose "2" squirrels because brotherhood and trust are based on a minimum of 2 beings. That is WEFEW. WE BAND OF BROTHERS AND SISTERS.
Simple right?
www.wefew.net
Wefew - Parkour / Freerunning Clothing Company,
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